Help

Below you will find a list of questions/answers, and a list of clarifications regarding this website. Please don’t hesitate to contact your commercial advisor if you have any questions regarding your statistics. Our back office is also at your service.

1. What is the Truvo Lounge ?

The Truvo Lounge is a web tool that enables you to view the way your advertising programme is performing with Truvo with just a few mouse-clicks. It provides you with national data about your business and specific details relative to your advertising programme with Truvo. It also enables you to view those details.

2. Registration page

This is the first page that is displayed after you enter the URL.
You will be asked to enter both your login and your password.
You will have been sent your login and your password by Truvo in an e-mail giving you access to the Truvo Lounge.
If you have forgotten your password, click on “Forgot your password? ”; an e-mail containing your password will be sent to you automatically.

After entering your login and your password, click on “Log in” to gain entry to your personal space in the Truvo Lounge.

3. Homepage

3.1 Horizontal tab bar at the top of the page

Use the tabs to navigate from one page to another.

3.2 Vertical navigation bar

The vertical grey navigation bar on the right of your screen enables you to:
- change language
- exit the site
- view the site map
- view the legal information.

3.3 Speedometer

The speedometer is a tool for measuring the clicks generated by your campaign(s) on search engines. It indicates the relationship between the actual clicks obtained and the total number of clicks to be reached.
Click on the speedometer and you will see more details about these statistics.

4. “My statistics” tabs

This tab displays your statistics, by heading and in total.

4.1 Horizontal navigation bar

This bar enables you to view your statistics over a period of 30 days, 3 months and 12 months. You can also choose from 3 formats of graph for viewing your statistics.
Finally, you can export and save the data in PDF format.

4.2 “My statistics” tab, “Total” level

Default takes you to the “Total” page
This page displays the statistics relative to the total of your programme with Truvo, i.e. in all media for all your headings.

Statistics are counted in impressions. Impression is the unit that indicates the number of times your data was shown in the result list.

Unique contact is the unit that measures the actions of a user when he/she does the following:
- All calls registered on a “Keyed Ad (*)” telephone number published on goldenpages.be and/or in the paper telephone directories.
- All calls registered via the “Free call” function on goldenpages.be
- All clicks on the “Free call” button on goldenpages.be
- All clicks on the “Telephone” link on goldenpages.be
- All e-mail forms sent from goldenpages.be
- All clicks on an e-mail address on goldenpages.be
- All clicks on the “Map” link on goldenpages.be
- All clicks on “Directions” on goldenpages.be
- All displays on flyout on findonmap.be
- All clicks on a web address on goldenpages.be
- All visits to a detail page on goldenpages.be
- All clicks to “Personal space” on goldenpages.be
We aim at delivering accurate results, that is why unique means that we only take into account 1 contact per user visit on your page. Example: 1 click on « Free call » + 1 click on e-mail + 1 click on website = 1 unique contact (within the visit)

Leads are measured as following:
- Phone connection 
    - All answered calls registered through a "Keyed Ad"(*) telephone number published on goldenpages.be and/or in the paper telephone directories 
    - Only calls with duration longer than zero seconds are registered 
    - Calls within 30 minutes coming from the same number are registered as one call
- E-mails sent via e-mail form on goldenpages.be

(*) single telephone number published in Truvo media, designed to measure the yield of your advertising programme with Truvo.

4.3 “My statistics” tab, “Campaign search engines” level

This page gives you details of the statistics relative to your campaign(s) on search engines, by heading.
You can enlarge the headings screen by dragging the double blue line downwards.

4.4 “My statistics” tab, “Headings” level

The following tabs indicate your statistics, heading by heading, counted in impressions and unique contacts (see definitions in point 4.2 “My statistics”, “Total” level).

4.5 “My statistic” tab, “Heading” level, “Advertisements”

This screen gives you an overview of all your Truvo advertisements that are taken into account for your statistics.

5. “Statistics by heading” tab

The statistics by heading are Truvo’s own total statistics, counted on our sites. They cover all impressions per month of the headings in which you have placed online ads.

6. “My advertisements” tab

This tab shows a full list of your advertisements in all the media provided by Truvo.
It is structured as follows: 
    Golden Pages: by heading 
        Internet 
        Paper directories 
    White Pages 
        Internet Paper directories 
    Zoom and Mobilo

6.1 Horizontal navigation bar

This bar enables you to:
- unfold or refold the list (using the up and down arrow buttons)
- reduce or enlarge the table to its maximum

The icons located on the right in the table enable you:
- to see the statistics for a heading
- to view your online or paper advertisement
- to see the speedometer for your campaign(s) on search engines (see definition of the “speedometer” in point 3.3).

7. “My profile” tab

This tab shows your company’s head office details, as featured in our databases.
To notify a change to your company’s head office details, click on the link “Edit your company details”. This link will activate a form that we ask you to complete and send back to us by clicking on “Save”.

8. “Contact us” tab

This tab contains a form that enables you to contact the following departments by e-mail:
- Our “Modifications” department
- Your/a Truvo sales adviser
- Our “Invoicing” department
- Our “Customer Service” department
- Our “Print Proofs” department
- All other Truvo services You can add any attachment you like to the form.
Click on “Send” to send the e-mail.

If you have any other question please do not hesitate to contact us by e-mail info@truvo.be, or by phone +32 (0)78 15 15 25 from Monday till Friday between 8.30am and 5pm.